Advernation is an SEO company in New York City for local businesses that live on calls, form leads and walk-ins: contractors and trades, shops, professional offices and online stores. We put the site right, write the pages your customers search for, manage your Google Business Profile and earn links, then report every month on what it brought in. There are no contracts, and the price is agreed before any work starts.
We quote monthly SEO plans after the free audit, with no contract. Get a quote.
- Since 2007. Started in Flushing, Queens, on New Year’s Eve 2007 by Christopher Maddaloni, a former electrician. In Manhattan since 2016.
- First for “Gold Refinery NYC”. Silver Gold Refinery in the Diamond District has been a client since 2008.
- No contracts. Pricing upfront, a report every month and phone support.
Want to know where your site stands today? Call us, or ask for the free SEO audit: a grade from 1 to 100 in one to three business days.
What an SEO company in New York does
An SEO company gets a business found on Google without paying for each click. In New York that is three jobs: a fast website with one page for every service and every area you serve, a complete Google Business Profile with real reviews so you show beside the map, and links from sites your customers trust. The cost depends on how many searches and neighborhoods you go after. Plan on three to six months before it shows in calls and leads.
Results from our clients, New York first
Every line below comes from one of our own case studies. The first two clients are in New York City.
| Client | Who they are | What we did | Result | When |
|---|---|---|---|---|
| Silver Gold Refinery | A gold and silver refinery with an office in the Diamond District, Manhattan | Built the website, then ran local SEO, SEO and Google Ads | First for “Gold Refinery NYC” and top five nationwide for “Gold Refinery” | A client since 2008 |
| Golden I Construction | A renovation contractor in New York City | Replaced a hacked website with a clean rebuild: 29 pages and 70 articles rewritten, every old address kept | Lighthouse scores of 98 to 100 on a phone | October 2026 |
| Different Roads to Learning | A company that takes orders from teachers, parents and schools | Took over SEO, Google Ads and Microsoft Ads from another agency | Organic traffic doubled within three months | A client from 2017 |
| Medlin Ramps | A yard ramp company | Website redesign, content-based SEO, ads, social media and YouTube | From very few leads a day, if any, to 3 to 10 leads a day | Starting point: 2016 |
| Corpus Christi Concrete Guys | A concrete contractor in Corpus Christi, Texas | On-site SEO, content and links from related concrete contractors | Keywords on pages two to five of Google moved into the top five within two months | 2022 to 2024 |
The refinery is the one to read if your customers are in the five boroughs. It opened another office in the Diamond District, we built the new site and ran the local campaign, and business came in on the day the site and the campaigns launched. All five write-ups are on the case studies page.
What is included in our SEO services
Website analysis and technical work
The first step is an analysis of your site’s structure and the keywords it holds now: speed, how it works on a phone, internal links, the sitemap, crawl errors and what Google has indexed. Google says its ranking systems use Core Web Vitals, and its mark for a good page is main content that loads within 2.5 seconds. This optimization is covered by a first plan, bought before monthly service starts. The free SEO audit gives you the list.
Keyword research, content and on-page work
Keyword research is one of the most crucial parts. We learn your business, put ourselves in your shoes and work out the words someone types to find you. Each search gets one page that answers it, with the title and description tags in order and the calls to action where they belong. The writing continues every month: service pages first, then the questions customers ask before they pick up the phone.
Local SEO and your Google Business Profile
Search for a local service in New York and Google usually shows a map and a few businesses before any website. Google says those local results are based mainly on relevance, distance and prominence, and that complete, accurate business information and reviews help a business show. We manage the profile, a system for earning real reviews and your directory listings. The detail is on our local SEO services page.
Links and mentions
Once the site is in order, the links begin. Google’s help page on local ranking says prominence rests partly on how many websites link to a business. We work the white hat way: links from businesses related to yours, trade and neighborhood directories and local press. Google tells owners to avoid any SEO that talks about link popularity schemes. A link should come from a site your customer might really read.
AI search visibility
Google’s AI Overviews and AI Mode answer many searches directly, with links to supporting websites. Google’s guidance to site owners is plain: the best practices for SEO remain relevant for these features, and there are no additional requirements to appear in them. A page has to be indexed and able to show with a snippet. So we write a direct answer under each heading and state the facts about your business the same way on every page. See AI search optimization.
Reporting
Once a month you get one detailed report: visits (organic, paid and referral), phone calls, lead submissions and the positions of the keywords we agreed on, with what went up and what went down. Alejandra Cardenas, our analyst, puts it together, and you can call us to go through it.
SEO plans and prices, with no contracts
We do not ask for a contract, and pricing is upfront: you know the monthly figure and what it buys before any work starts. The figure follows the size of the job. These five things decide it.
| What we look at | Why it changes the price |
|---|---|
| How many services and searches you want to win | Each one needs its own page, written and kept current |
| How many boroughs or towns you serve | Every area adds pages, directory listings and review work |
| Who holds the first page now | A search held by businesses with years of reviews and links takes more work for longer |
| The state of your site today | A slow or broken site needs the first plan’s corrections before the monthly work can pay |
| Whether you add Google Ads | Ads bring calls while SEO builds. Our Google Ads management starts at $500 per cycle |
A quote starts with the free audit. Prices for every service are on the pricing page.
SEO in all five boroughs
Each borough is searched differently, so each has its own page.
Manhattan
Our address is 1115 Broadway, in the Flatiron District. Manhattan packs the most competitors into the fewest blocks: the city’s own directory counts about 2,600 businesses on the two blocks of the Diamond District, where our client Silver Gold Refinery reached first place for “Gold Refinery NYC”. Read SEO in Manhattan.
Queens
Advernation started in Flushing in 2007 and opened its first office on Prince Street in 2010. A Queens address names the neighborhood, not the borough (ours read Flushing, NY), so a business has to be found under each neighborhood it serves. Read SEO and web design in Queens.
Brooklyn
Brooklyn has more people than any other borough, about 2.6 million, and one address cannot be near all of them. The work there is a real page and a service area for each part of the borough you serve, from Bay Ridge to Williamsburg. Read SEO in Brooklyn.
The Bronx
The Bronx has about 1.38 million people and shopping streets such as Fordham Road, the Hub at Third Avenue and Morris Park Avenue. A business there competes for the map in its own neighborhood first, which makes the Google Business Profile and its reviews the first job. Read SEO in the Bronx.
Staten Island
Staten Island has just under half a million people, and 82.6 percent of its households own a vehicle, the highest share of the five boroughs. Customers drive to Forest Avenue, New Dorp Lane and Hylan Boulevard, so directions, hours and service areas carry the weight. Read SEO on Staten Island.
Outside the city we work with businesses in Nassau and Suffolk as well: see Long Island SEO.
The businesses we work with
Christopher Maddaloni was an electrician before he started Advernation, and the agency still serves the kinds of businesses he once worked for. A trade business lives on the phone ringing, so calls and leads are what we count. Each trade has its own page.
- Electricians, plumbers and HVAC contractors
- Roofers, contractors and home renovation companies
- Landscapers, paving contractors, garage door companies and junk removal companies
- Personal injury lawyers and dispensaries
See all industries. SEO is one of several things we do: the rest of our work as a marketing agency in NYC starts on the home page.
What happens each month, and what you see
- Analysis. We look at where your business stands online today, research your competitors and choose keywords with customer intent. You get a first report with the goals we will be measured against.
- Implementation. We do what the analysis calls for: on-site and off-site SEO and content, plus Google Ads or social media where they are part of your plan.
- Reporting. Each month the report shows organic and paid traffic, conversions such as phone calls and lead submissions, and whether the keywords from the analysis moved up or down.
We show you everything, every step of the way. There is a set plan and we follow it. We tell you how your SEO stands now, and a month later you see what moved. The wrong SEO company can get a site penalized or removed from Google’s index, as Google itself warns, so nothing we do is kept from you.
How long SEO takes in New York
Plan on three to six months before SEO really shows, depending on how competitive your business is and how aggressive you want the plan to be. Google’s starter guide says some changes take effect in a few hours and others take several months. The advantage of SEO is that you do not pay every time someone clicks, as you do with ads. If you need calls this month, Google Ads can run while SEO builds.
What we need from you
- Access to the website, and manager access to your Google Business Profile. You stay the owner of both.
- A list of your services, the areas you serve and the jobs that pay best.
- Photographs of your premises, your people and finished jobs.
How we differ from other kinds of SEO firm
| Kind of firm | Who usually does the work | Terms and price | Suits |
|---|---|---|---|
| A national agency with a New York page | Often an account manager, with the team somewhere else | Often a minimum term, and a price after a sales call | Larger companies that sell across the country |
| A volume shop | Often a different person from one month to the next | A low monthly price for a fixed package | A business that only needs the basics kept up |
| A freelancer | One person | Flexible, for as long as that person stays available | A small site with one or two searches to win |
| Advernation | The founder and a small team in Manhattan | No contracts, pricing upfront | Local businesses and trades that count calls and leads |
Whoever you talk to, look for an SEO company that educates, gives its price upfront, reports rankings and conversions every month and answers the phone. Be wary of long contracts, a “special sauce” nobody will explain and dodged questions. Google says no one can guarantee a #1 ranking. A fair way to compare New York firms, by kind of firm, price and proof, is on best SEO companies in NYC.
Start with a free SEO audit
Send us your website address. Within one to three business days you get a grade from 1 to 100 with a letter score, the keyword research and the technical points to correct, free.
Get my free SEO audit
Advernation LLC is at 1115 Broadway #1243, New York, NY 10010, in the Flatiron District. The map is on the contact page.
Questions people ask
How much does SEO cost in New York?
It depends on how many services and neighborhoods you want to be found for and on who holds those searches now. We quote one monthly figure upfront, after the free audit, and there is no contract. Google Ads management, if you add it, starts at $500 per cycle. Every price we publish is on the pricing page.
How long does SEO take?
Plan on three to six months before you really see it in calls and leads, depending on how competitive your business is. Google’s own starter guide says some changes take effect in a few hours and others take several months. Anyone who promises a date for first place is guessing.
Is there a contract?
No. We work without contracts and give the price upfront. You get a report every month, so you can judge the work by the calls, leads and positions it shows and decide whether to carry on.
What does an SEO company actually do?
It makes a business easier for Google to find, understand and recommend. For us that means analyzing the website, researching the words customers type, writing and optimizing pages, managing the Google Business Profile and directory listings, earning links, and reporting the calls, leads and positions every month.
Is SEO still worth it now that AI answers searches?
Yes. Google states that the best practices for SEO remain relevant for AI Overviews and AI Mode, and that there are no additional requirements to appear in them. Those answers link out to supporting pages, and a page has to be indexed to be one of them. The work that ranks a page is the same work that gets it cited.
Do you handle Google Maps?
Yes. Local SEO is part of what we do: the Google Business Profile, a system for earning real reviews, an audit of your directory listings and pages for the places you serve. It is described in full on the local SEO services page.
Who works on my account?
A small team in Manhattan. Christopher Maddaloni, the founder, started Advernation in 2007 after working as an electrician. Alejandra Cardenas handles analytics, strategy and your monthly report. Yiying Zhang is our SEO and PPC specialist. You can reach us by phone.
Do you work outside the city?
Yes. Advernation is in Manhattan and began in Queens. We work with businesses on Long Island and across the country: our case studies include a concrete contractor in Corpus Christi, Texas.