Our marketing services come to eight things we do for a business, and each has its own page. This page describes every one of them in a few sentences and tells you where to read more. We work for businesses in New York City, and we cover the nation, hence our name.
Getting found on Google
SEO
SEO gets your website into Google’s ordinary results for the searches your customers make, and you do not pay each time someone clicks. We analyze the site, research the keywords, write and optimize the pages and build links to them. The page for New York businesses is NYC SEO company.
Local SEO
Local SEO gets a business that serves a specific place into the map listings Google shows for a local search. We audit your business citations, build the top ones with content and images, and put a system in place for collecting real reviews from your customers. Read about it on local SEO services in NYC.
The free SEO audit
The audit tells you where your website stands before you spend anything. We grade the site from 1 to 100 with a letter score, research your keywords and run the technical checks. It is free and takes one to three business days for most sites: free website SEO audit.
AI search optimization
Google now writes answers of its own, in AI Overviews and AI Mode, and links to web pages in them. Google says that the best practices for SEO remain relevant for these features and that there are no additional requirements to appear in them. We write pages that give the answer first and state the same facts the same way everywhere: AI search optimization.
Paying for attention
Google Ads and PPC management
Paid ads put your business in front of people who are searching for your product or service, without waiting for SEO to take hold. We manage search, display, shopping, video and remarketing ads on Google, and campaigns on Microsoft, Facebook and Instagram, with call tracking, split-tested ad copy and daily monitoring. Plans start at $500 per cycle: Google Ads and PPC management. How the paid channels share one budget is on our advertising agency NYC page.
Social media marketing
Social media marketing keeps your business in front of the people who follow it and the people who should. We develop and maintain your pages and engage the customers who are interested in what you sell. The service is on social media marketing in NYC.
Video
Short-form video for brands
Short-form video is the upright video of YouTube Shorts, Instagram Reels and TikTok. We plan, film, edit and post it, and we write a page on your own site for each video. The work is led by Christopher Maddaloni Jr., whose own YouTube channel, ChrisTheSurfer, has nearly a million subscribers. Plans start at $5,000 a month: video marketing agency.
Websites
Web design
A website has to load fast, say what you do and make it easy to call. We design and build new sites, and we rebuild old ones while keeping the addresses that other sites already link to. Our rebuild for Golden I Construction scores 98 to 100 in Lighthouse on a phone: see NYC web design and our WordPress developer page.
The industries we work for
Our founder was an electrician, and the trades are the businesses we know from the inside. We work for electricians, plumbers, HVAC contractors, roofers, landscapers, garage door companies, junk removal companies, concrete and paving contractors, home renovation contractors, personal injury lawyers and dispensaries. Each has its own page under marketing for contractors and trades, and dispensaries have a page of their own.
How every marketing service starts: strategy
Every job starts with a plan, made before any marketing is done. We take the time, on our dime, to learn your business and study the data, to see how you can stand out from your competition and drive sales. Every business is different, and there is no plan that fits them all.
For SEO the plan comes out of the analysis: where your marketing stands, where your competitors leave openings, and which keywords show a customer who is ready to buy. For paid ads it is the keyword list, the budget and the goals the campaign will be judged by.
How every service ends: a monthly report
Once your campaigns are running, you get a report every month that shows what went up, what went down and the plan for the month ahead. It covers SEO, rankings and your Google Analytics traffic: organic, paid, social media, referral and direct.
The report also shows how long people stay on your site, how many pages they visit and the page they leave from. Most of all it answers one question: did they convert? Calls and lead forms are counted, because those are what the work is for.
What it costs, and what clients saw
The prices we publish, and what each service costs to deliver, are on the pricing page. We do not ask for a contract. What five of our clients saw, in positions, leads, traffic and speed scores, is in our case studies.
Not sure which service you need? Start with the free audit. It shows where the site stands and what to fix first.
Questions people ask
Which service should I start with?
Start with the free SEO audit. It shows what is holding the site back, and that decides whether the first step is repair, local SEO, new pages or ads.
What is the difference between SEO and paid ads?
With SEO you do not pay each time someone clicks, but the results take months to build. With paid ads you pay for each click, and the ad can run while the SEO takes hold. Google says that advertising with it has no effect on a site’s presence in its search results, so one does not replace the other. Our guide to SEO and PPC compared weighs the two.
Do you work with businesses outside New York City?
Yes. We do local SEO for a single location and full campaigns for businesses that sell to the entire United States. Our case studies include a concrete contractor in Corpus Christi.
Do you ask for a contract?
No. “No contracts” is one of the promises on our homepage, and the prices we publish are on the pricing page.