New York City · since 2007
Digital marketing agency in NYC. Our business is getting you business.
We are a New York marketing company that does SEO, Google Ads, social media and web design for local businesses here and for trades across the country. The agency was started in Queens in 2007 by a former electrician. No contracts.
Your site gets a score from 1 to 100 and a letter grade. Most audits are back in one to three business days. Free.
SEO audit$0Free. No contract to sign.
Position reached for the search Gold Refinery NYC
1st on Google
Silver Gold Refinery · a client from 2008
- Started in Flushing, Queens, in 2007
- Run by a native New Yorker
- No contracts
- A report every month: traffic, calls, leads and positions
- 2007started in Flushing, Queens
- NYCrun by a native New Yorker
- 0contracts to sign
- $0the price of an SEO audit
Businesses in our case studies
- Silver Gold Refinery
- Medlin Ramps
- Corpus Christi Concrete Guys
- Golden I Construction
What do you need?
Seven services from one New York marketing agency
Start from the problem you have. Each service has its own page, which says what is done, what it costs where we publish a price, and what a client saw. Beside the seven below, we work as an advertising agency in NYC for small businesses, build sites as a WordPress developer, do Long Island SEO, and start most jobs with a free SEO audit.
NYC SEO
We analyze your website, research the searches your customers make, write and optimize the pages, and build links to them. Every month you get a report of your traffic, calls, leads and positions.
Local SEO and Google Maps
We work on your Google Business Profile, your listings in business directories and a way of collecting real reviews from your customers. The aim is a place among the map listings that Google shows for a local search.
Google Ads and PPC
We set up and manage search, display, shopping, video and remarketing campaigns on Google, and campaigns on Microsoft, Facebook and Instagram. Calls are tracked, and we work on the campaigns every day.
from $500 per cycle
Social media marketing
We develop and maintain your social media pages and engage the customers who are interested in what you sell. Paid campaigns on Facebook and Instagram are managed alongside.
Short-form video
We plan, film, edit and post short videos for YouTube Shorts, Instagram Reels and TikTok, and write a page on your site for each one. The work is led by Christopher Maddaloni Jr., whose own YouTube channel has nearly a million subscribers.
from $5,000 a month
Web design
We design and build websites, and rebuild ones that have stopped bringing in work. Our rebuild for Golden I Construction scores 98 to 100 in Lighthouse on a phone.
AI search optimization
Google says its AI Overviews and AI Mode ask for nothing beyond good SEO: a page has to be indexed and able to show a snippet. We write pages that give the answer first, in words a machine can quote, and state the same facts the same way on every page.
Results
What our clients saw, in their own unit
One result for each of our five case studies, stated as the case study states it: positions, leads, traffic and scores, with the dates we have.
Position reached for the search Gold Refinery NYC
1st on Google
Silver Gold Refinery
Diamond District, Manhattan · a client from 2008
The same campaign reached the top five nationwide for the search Gold Refinery.
Read the case study of Silver Gold Refinery
Leads from the website
Very few to 3 to 10 a day
Medlin Ramps
from 2016
Website redesign, SEO, PPC, social media and YouTube, used together.
Read the case study of Medlin Ramps
Organic traffic from search
1x to 2x within three months
Different Roads to Learning
2017 to 2022
Revenue from Google and Microsoft ads doubled in the same three months.
Read the case study of Different Roads to Learning
Google positions of the target keywords
Pages 2 to 5 to Top 5 within two months
Corpus Christi Concrete Guys
2022 to 2024
Content and links from related concrete contractors’ sites.
Read the case study of Corpus Christi Concrete Guys
Lighthouse scores of the rebuilt website on a phone
98 to 100 out of 100
Golden I Construction
New York City · October 2026
A hacked website replaced by a clean one, with every old address kept.
Read the case study of Golden I ConstructionWho we help
Built by a tradesman
Before Advernation, Christopher Maddaloni was an electrician. He started the agency on a sofa in Flushing, Queens, on New Year’s Eve 2007, and today it serves the kind of businesses he once worked for.
That is why our marketing and SEO for the trades starts from the trade’s side: how an electrician, a plumber or a roofer really gets calls. Each trade has a page of its own, written for how that business finds its customers.
How it works
Analysis, implementation, reporting
The same three steps for SEO, paid ads and social media. You see what was done each month and what it brought in.
Analysis
We look at where your marketing stands today, then at your competitors, for the openings they leave. We choose keywords that show a customer ready to buy, and write a first report with the goals we will be measured against.
Implementation
We do the work the analysis calls for: on-site and off-site SEO, Google Ads or Facebook and Instagram campaigns, social media management and content. The parts are planned together, so that each helps the others.
Reporting
Once a month you get a report: organic traffic, paid traffic, conversions such as phone calls and form leads, and each keyword from the analysis with its position, up or down.
Prices
No contracts. The prices we publish.
The audit is free and Google Ads management has a starting price. SEO is quoted for your business after the audit. The full list, and how to compare one agency’s quote with another’s, is on the pricing page.
SEO audit
Any business with a website
$0
- A grade from 1 to 100 and a letter score
- Keyword research for your business
- Technical checks: links, mobile, sitemap, crawl errors, indexation
- Back in one to three business days for most sites
Google Ads and PPC management
Search ads, display ads and in-app mobile ads. Re-targeting starts at $400 per cycle.
from $500 per cycle
- Ad placement on Google, Yahoo and Bing
- Daily monitoring and conversion optimization
- Call tracking and recording
- Ad copy with split testing
- Custom reporting
SEO and local SEO
Monthly SEO for New York businesses and local trades. No contract.
Quoted after the free audit
- Website analysis and keyword research
- Pages written and optimized for the searches your customers make
- Google Business Profile, reviews and directory listings
- A report every month: traffic, calls, leads and positions
Social media and web design are quoted the same way, and none of our work comes with a contract. Get a quote.
What we do
What a digital marketing agency in New York City does for a business
A digital marketing agency gets a business found and chosen online. That means the ordinary results on Google, the map listings, paid ads, social media, and a website that turns a visit into a call or a request. Advernation does all five, for businesses in New York City and for local trades across the country.
We ask you to think of the work as an investment. You spend a set number of dollars, and the return is measured in the leads or sales that our work brings you. That is why our monthly report counts phone calls and lead forms beside traffic and positions.
The work starts with your website: we put the calls to action and the text where they need to be, write the content, and set the title and description of every page. Links from other sites follow. On our own campaigns we tell clients to expect real movement in three to six months, depending on how competitive the business is and how hard you want us to push. Google’s own starter guide says that some changes take effect in a few hours and others take several months.
All of our marketing services are described on one page. If you want to know where your site stands before you spend anything, ask for the free SEO audit.
Choosing an agency
What to look for in a New York marketing company, and what to walk away from
Look for an agency that tells you what it is doing and shows you what happened. This is the list we have kept on our homepage for years, and we hold ourselves to it.
- An agency that educates you
- No contracts
- Pricing upfront
- Monthly reporting
- Phone support
- Ranking and conversion reporting
- Pride in the work
Walk away from a contract with a lot of pages, from an agency that will not say what it is doing or dodges your questions, from talk of a special sauce, from anyone you cannot get hold of, from a firm with no real pricing model, and from one that sends no reports or analytics.
Google gives the same advice in its own words. Its guidance on hiring an SEO says that nobody can guarantee first place in its results, and that you should be careful if a company is secretive or will not clearly explain what it intends to do. Its spam policies add that a site which breaks them may rank lower or not appear in the results at all, so the wrong help can cost you the rankings you have.
Our pricing page shows how to compare two quotes line by line, and our guides answer the questions owners ask before they hire anyone, among them what to look for in an SEO company. About us tells you who you would be working with.
New York
In Manhattan, started in Queens, working in all five boroughs
Our office is at 1115 Broadway in Manhattan, and the agency began in Flushing, Queens. Each borough has its own page, because a business in each one is found differently.
Manhattan
Our office has been here since 2016. Silver Gold Refinery, in the Diamond District, reached first place for the search Gold Refinery NYC.
Queens
Advernation began here, on a sofa in Flushing in 2007. Our first office opened at 33-70 Prince Street in Flushing in 2010.
Brooklyn
A Brooklyn business competes inside its own neighborhood first. Google says its local results weigh how far each business is from the person searching.
The Bronx
Relevance, distance and prominence decide Google’s local results here as everywhere. A complete Business Profile with real reviews is where we start.
Staten Island
Google says there is no way to request or pay for a better local ranking. On the island, as anywhere, the place is earned with a complete profile, reviews and a site that answers the search.
Free SEO audit
Give us the website and we will grade it
We analyze your site with our tools and with our own eyes, and send back a report that shows what is not working and what to fix first.
- A grade from 1 to 100 and a letter score
- The keywords worth using on your pages
- Technical checks: internal links, mobile performance, sitemap, crawl errors, robots.txt and indexation
- Free, and back in one to three business days for most sites
Questions
Seven questions business owners ask us first
I do not know what SEO is. What does a marketing agency actually do for a small business?
It gets you more customers from the internet, and you do not need to know the jargon to hire one. When someone nearby types what you sell into Google, we work to make your business one of the names they see, on the map and in the list under it. That part is called SEO. We can also pay for ads that show your business to those same people, look after your social media pages and build or fix your website. Then every month we show you the calls and requests the work brought in. As a marketing company in New York, that is all we do.
What does a digital marketing agency in NYC do?
It gets a business found and chosen online: in Google’s ordinary results, in the map listings, in paid ads and on social media, on a website that turns visits into calls. We do SEO, local SEO, Google Ads, social media and web design, and we report every month on what the work brought in.
How much does digital marketing cost?
It depends on the service and on how competitive your market is. The prices we publish today: the SEO audit is free, ads management plans start at $500 per cycle (re-targeting at $400), and our dispensary plans are $999, $1,999 and $3,500 a month. The pricing page explains what each service costs to deliver and how to compare quotes.
How long does SEO take to show results?
We tell clients to expect real movement in three to six months, depending on how competitive the business is and how hard you want us to push. Google’s own starter guide says some changes take effect in a few hours and others take several months. Paid ads do not wait for rankings, which is why some clients run both from the start. More in our guide: how long SEO takes.
Do you ask for a contract?
No. “No contracts” has been one of the promises on our homepage for years. You stay because the work brings in business, not because a contract holds you.
Is SEO still worth doing now that AI answers searches?
Yes. Google states that there are no additional requirements to appear in its AI Overviews or AI Mode, and that the best practices for SEO remain relevant for them. A page has to be indexed and able to show a snippet. How we write for that is on our AI search optimization page.
Do you work with businesses outside New York City?
Yes. Our office is in Manhattan, and we cover the nation, hence the name. Our case studies include a concrete contractor in Corpus Christi and Medlin Ramps, a yard ramp company. The trades we work for are listed on our industries page.
Find out what is holding your website back
Send us the address. We grade the site from 1 to 100 and tell you what to fix first. Free, with no contract to sign.