In 2016 Medlin Ramps, a yard ramp company, was getting very few leads a day from its website, if any. Advernation redesigned the site and combined SEO, PPC, social media and YouTube. The website went on to bring in 3 to 10 leads a day on a consistent basis.
Leads from the website, by form and by phone
Very few to 3 to 10 a day
Medlin Ramps
from 2016
The starting point is the old study’s own words: very few leads a day, if any.
The challenge
The goal was traffic that turns into leads. In 2016 the site brought Medlin Ramps very few leads a day, and on some days none. The aim was to drive traffic to the website and to generate leads from its form and from phone calls.
What we did
We started with keyword research and a content-based SEO strategy. We learned Medlin Ramps’ business so that we could put ourselves in the customer’s shoes and work out what someone who needs a yard ramp types into Google to find one. The pages were then written around those searches.
SEO was one part of five. We used a website redesign, SEO, PPC, social media and YouTube together.
The result
The website generated 3 to 10 leads a day on a consistent basis. That is the unit the client cared about: not a position and not a visit, but a request from someone who needs a ramp.
The services behind it
This job used web design, SEO, Google Ads and PPC management and social media marketing. You can see the client’s own site at medlinramps.com. The other studies are on our case studies page.
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