Different Roads to Learning wanted more orders from teachers, parents and schools, and was not happy with the agency that managed its paid ads. Advernation took over its Google Ads, Microsoft Ads and SEO. Within three months organic traffic from search had doubled, and so had revenue from the Google and Microsoft ads.
Organic traffic from search
1x to 2x within three months
Different Roads to Learning
2017 to 2022
Doubled, as the study records it. The visit counts themselves are not published.
Revenue from Google and Microsoft ads
1x to 2x within three months
Different Roads to Learning
2017 to 2022
Doubled in the same three months, after the campaigns were rebuilt.
The challenge
The client sells to teachers, parents and schools, and wanted more orders from all three. Its paid search was in another agency’s hands, and it was not happy with the result.
What we did
We took over three things: Google Ads management, Microsoft Ads and SEO management. We learned the client’s keywords and examined its competition. Then we redid the entire PPC campaign, with keyword research aimed at the keywords that drive sales.
Two tools did much of the sharpening. Negative keyword lists kept the ads away from searches that were never going to buy: in Google’s words, negative keywords let you exclude search terms from your campaigns. Location extensions, which Google now calls location assets, let an ad show a business’s address, a map or the travel distance to it. Both aimed the budget at audiences more likely to convert to sales.
The result
Within three months organic traffic from SEO doubled, and revenue from Google and Microsoft ads doubled as well. We worked with Different Roads to Learning from 2017 to 2022.
The services behind it
This job used Google Ads and PPC management, which covers Microsoft Ads too, and SEO. Where our ads plans start is on the pricing page. The other studies are on our case studies page.
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