About Advernation | Started in Queens by an Electrician

Name: Advernation
Address: 1115 Broadway #1243, New York, NY, 10010, US
Telephone: (212) 500-0594

Advernation is a marketing agency in NYC. It was started on a sofa in Flushing, Queens, on New Year’s Eve 2007 by Christopher Maddaloni, a former electrician. Today we do SEO, Google Ads, social media marketing and websites. Our business is getting you business.

How Advernation started

Advernation began with one person and no office. Christopher Maddaloni started the company on a sofa in Flushing, Queens, on the last night of 2007. In the first months he worked more like a freelancer than a firm, taking the smaller jobs that other agencies handed down.

In 2008 he began landing clients of his own. One of them is still in our case studies: Silver Gold Refinery, a client from 2008, for whom we built a website and reached first place on Google for the search Gold Refinery NYC.

Advernation is run by a native New Yorker.

A young Christopher Maddaloni in a red flowered shirt at the stern of a ferry, with the boat's wake and the Lower Manhattan skyline behind him — Christopher Maddaloni on a New York Harbor ferry, with the Lower Manhattan skyline behind him.

A young Christopher Maddaloni in a black sweater leaning on a rail in front of the Cyclone roller coaster at Coney Island — In front of the Cyclone at Coney Island, Brooklyn.

A young Christopher Maddaloni sitting on a wooden bench on a paved plaza between office towers, with the number 90 on a building behind him — On a bench by 90 Broad Street in the Financial District.

A young Christopher Maddaloni at a home computer desk, smiling and giving a thumbs up beside an old tube monitor — At a home computer desk, giving a thumbs up.

Christopher Maddaloni close to the camera at an office desk, with a desk phone, a monitor and sticky notes on the wall behind him — At an office desk, with sticky notes on the wall.

An electrician first

Christopher was an electrician before he was a marketer. The old line on our site put it this way: an ex-electrician turned digital marketing CEO, servicing the businesses he once worked for.

That history decides who we are good for. A trade business does not want a marketing lesson. It wants the phone to ring with the right kind of job, in the area its trucks cover, at a cost per job that leaves a margin. We write our pages for the trades from that side of the counter, and we measure the work in calls and leads before we talk about positions.

The trades we work for are under marketing for contractors and trades, starting with electricians.

From Flushing to Manhattan

The agency grew up in Queens and moved to Manhattan in 2016. These are the dates as our own records give them.

Year	What happened
2007	Christopher Maddaloni starts Advernation in Flushing, Queens, on New Year’s Eve.
2008	The first clients of our own, after a start on small jobs from other agencies.
2010	The first office opens at 33-70 Prince Street in Flushing.
2015	We host an event on YouTube advertising for small businesses, on March 25.
2016	The agency moves to Manhattan and begins in-person lunch trainings for local businesses.
2026	We rebuild a hacked website for Golden I Construction, a New York renovation contractor.

The lunch trainings were how we met our Manhattan neighbors. We taught local businesses in the area in person, and some of them came on board as clients.

Our address today is 1115 Broadway #1243, New York, NY 10010.

Two dark desks with office chairs under a wall sign showing a teal globe and the name Advernation, on a wooden floor — Desks under the Advernation sign in our office.

The people at Advernation

Four people are named on our site, and each has a plain job.

Christopher Maddaloni, founder of Advernation, in a light grey sweatshirt — Christopher Maddaloni.

Alejandra Cardenas of Advernation — Alejandra Cardenas.

Yiying Zhang of Advernation — Yiying Zhang.

Christopher Maddaloni, CEO and founder

Christopher started Advernation in 2007 and still runs it. He was an electrician before he was an agency owner, and the trades are the clients he knows from the inside. He is on LinkedIn.

Alejandra Cardenas, analytics and strategy

Alejandra started as an intern and became a full-time employee. She works in Tableau, Google Analytics and Search Console, and she is the analyst who takes a client’s data and puts it together in one monthly report.

Yiying Zhang, SEO and PPC specialist

Yiying makes sure that each client’s SEO, paid campaigns and social media marketing are fully optimized.

Christopher Jr. is the founder’s son. He runs the YouTube channel ChrisTheSurfer, where close to a million people subscribe to his bike videos, and he makes the social video we produce for brands.

Off the clock

The team on company outings.

A selfie of three people on a New York street, two of them in motorcycle helmets, in front of a glass building — A street selfie of three in New York, two in helmets.

Four people standing arm in arm behind a blue mountain bike under palm and banana trees — Four of us with a bike under palm trees.

A close selfie of three smiling people, two of them wearing glasses — A selfie of three.

Two people in costume on the grass at a bike event, one in a red hooded suit with yellow shorts, with rows of bicycles behind them — Two in costume at a bike event.

Christopher Maddaloni and a colleague smiling in an office common area, holding a red and gold Lunar New Year decoration between them — Two of us in the office common area with a red Lunar New Year decoration.

A small boy in a grey and navy pullover standing behind a white banner with a teal globe and the name Advernation, in an office — The founder’s son with the banner at the office.

Christopher Maddaloni in a cream cap and glasses in a selfie with Davinci Jeremie, who holds up two fingers and wears a large ring — Christopher Maddaloni with Davinci Jeremie.

A small boy standing on a sidewalk behind a white banner with a teal globe and the name Advernation, in front of brass doors — The founder’s son with the Advernation banner.

What we do today

We do the work that brings a business customers from the internet. Each service has its own page, and all of them are described together on our marketing services page.

SEO for New York businesses: website analysis, keyword research, content writing and website optimization.
Local SEO: your Google Business Profile, citations in business directories and reviews.
Google Ads and PPC management: search, display, shopping, video and remarketing ads, and campaigns on Microsoft, Facebook and Instagram.
Social media marketing: we develop and maintain your pages and engage the customers interested in what you sell.
Web design: new websites and rebuilds.
AI search optimization: pages written so that an AI answer can quote them.

How we work with a client

We work in three steps: analysis, implementation and reporting. First we look at where your marketing stands and where your competitors leave openings. Then we do the work the analysis calls for. Then, once a month, we send a report that shows organic traffic, paid traffic, calls, lead forms and the position of each keyword we chose together.

The promises on our homepage have not changed in years: no contracts, pricing upfront, monthly reporting, phone support, and ranking and conversion reporting. We believe in educating our clients, so that you understand what is being done on your site and why. If you ask us a question, you get an answer and not a dodge.

We are also plain about time. SEO is not instant. On our own campaigns we tell clients to expect real movement in three to six months, depending on how competitive the business is. The prices we publish are on our pricing page.

Clients who stayed

Our clients stay on for years. The dates in our case studies show it better than a claim would.

Silver Gold Refinery: a client from 2008, with work recorded through 2022.
Medlin Ramps: from very few leads a day in 2016 to 3 to 10 a day.
Different Roads to Learning: 2017 to 2022, with organic traffic doubled within three months.
Corpus Christi Concrete Guys: 2022 to 2024, with keywords moved into the top five positions within two months.
Golden I Construction: a website rebuilt in October 2026.

All five are on our case studies page.

Want to know where your website stands? The audit is free, and there is no contract to sign.

Get my free SEO audit

Call (212) 500-0594

Questions people ask

Who founded Advernation, and when?

Christopher Maddaloni started Advernation on New Year’s Eve 2007 in Flushing, Queens. He was an electrician before he started the agency, and he is still its CEO.

Where is Advernation’s office?

Our address is 1115 Broadway #1243, New York, NY 10010, in Manhattan. The agency began in Flushing, Queens, where its first office opened at 33-70 Prince Street in 2010, and it has been in Manhattan since 2016. Ways to reach us are on the contact page.

Who is on the Advernation team?

The people named on this page: Christopher Maddaloni, the founder; Alejandra Cardenas, who handles analytics, strategy and the monthly report; Yiying Zhang, who works on SEO and paid campaigns; and Christopher Maddaloni Jr., who makes video and social content.

Do you only work with businesses in New York City?

No. Our office is in Manhattan and many of our pages are written for New York businesses, but our case studies include a concrete contractor in Corpus Christi and Medlin Ramps, a yard ramp company. We cover the nation, hence the name.

Why does it matter that the founder was an electrician?

It means the agency was built by someone who has worked in a trade business and knows how one gets its jobs. That is why we work for electricians, plumbers, HVAC contractors, roofers and other trades, and why our reports count calls and leads.

Do you ask clients to sign a contract?

No. “No contracts” is one of the promises on our homepage. Clients stay because the work brings in business.