Silver Gold Refinery: first on Google for Gold Refinery NYC

The challenge

The refinery needed customers for a new office. With the prices of gold and silver climbing steeply, it set up another office in the Diamond District, to serve people who wanted gold melted or tested and wanted to be paid a premium for it. A new office has to be found by the people who are searching for exactly that service.

What we did

We built the new website and started three campaigns with it: local SEO, SEO and PPC. We worked from a list of keywords that we knew would turn searchers into customers, drawing on what we know of this trade. The work was done over the course of a few months.

The result

The campaigns reached first place for Gold Refinery NYC and the top five in the country for Gold Refinery. Business came in on the same day the website and the campaigns were launched.

We recorded these positions in our case study of February 2022. Positions move, so read them as what the campaign reached and not as a promise of where the page stands today. Our work with the refinery is recorded from 2008 through 2022.

The services behind it

Four of our services were used together here: web design, local SEO, SEO and Google Ads and PPC management. For a business in Manhattan, see also our Manhattan page. The other studies are on our case studies page.