These guides are for a business owner who has not decided yet. Each one answers its question in the first paragraph, rests on what Google itself has published, and says where the answer is no. We are Advernation, a digital marketing agency in New York City, and we would sooner you hired nobody than hired on a guess.
Is SEO worth it?
SEO pays when people already search for what you sell and one new customer covers a month of the work. The guide gives the arithmetic for a local trade and lists the cases where the honest answer is no. Read is SEO worth it.
How long does SEO take?
Google says a change can show within hours or take several months, and we tell owners to expect three to six months before they can really see it. The guide sets out what Google has put in writing, what moves the date, and a month-by-month plan. Read how long does SEO take.
SEO vs PPC
SEO earns unpaid places slowly and PPC buys clicks from the first week. One table compares the two on cost, speed and control, and a worked budget shows how the cost of a lead changes over two years. Read SEO vs PPC.
Google Ads management pricing
Agencies charge a flat fee, a percentage of ad spend, a price per lead or an hourly rate, and there is always a second bill from Google for the clicks. The guide compares the models, states what our own plans start at, and lists nine questions to ask before you sign. Read Google Ads management pricing.
More for a business that is still deciding
- Best SEO companies in NYC: a fair way to compare them. The kinds of firm a New York business will meet, and what to check for each.
- What to look for in an SEO company. The checklist of questions to put to any firm you shortlist.
- Pricing. What we charge.
- Free SEO audit. Your site graded from 1 to 100, in one to three business days.
Have a question these guides do not answer? Call us and ask it. A straight answer costs nothing.