Video marketing agency in NYC, led by a creator with nearly 1M subscribers

A video marketing agency plans, makes and publishes video so that a business gets found and remembered, then reports what the video did. Ours makes one kind: short-form video. YouTube describes Shorts as short-form videos of up to three minutes, uploaded as vertical videos, and the same upright cut goes to Instagram Reels and TikTok. Each video also becomes a written page on your own website.

The difference is who makes it. A creator builds a video backwards from the viewer: a hook in the first second, one idea, and a reason to watch to the end. That is the habit Christopher Maddaloni Jr. brings from his own channel, and it is what we apply to your product or your shop.

People look for this work under several names: a UGC agency, YouTube channel management, a YouTube content agency. The three plans below cover all of them, and the sections further down say how.

Video starts with a 90-day launch: three months of the plan you pick, bought as one package. One month of video tells you very little, because an audience builds over months, so we do not sell a single month as a test.

After the launch the plan runs month to month, and you can stop at the end of any month. The launch is a paid package with a beginning and an end. It is not a term contract. That keeps the promise made everywhere else on this site: no contracts, and pricing upfront.

1. Plan. We agree the month’s videos before anything is filmed: the ideas, the hook for each one and a shot list. The ideas come from what your customers search for and ask, which is research our SEO work already does.
2. Film. In New York City he films at your store, your office or your job site, and the month’s footage is shot in one day. A product can be sent to us instead, and he films and voices it himself. Anywhere else, your team films from his shot list.
3. Edit. Each short is cut upright, captioned and kept to one idea.
4. Check. You see every cut before it is posted.
5. Post. We post the shorts to YouTube Shorts, Instagram Reels and TikTok through the month.
6. Write. Each video becomes a written post on your own website.
7. Report. At the end of the month you get a report: what was posted, what was watched and what we will do next.

A shoot day is one day of filming that supplies the whole month. Christopher Maddaloni Jr. comes to your store, your office, your job site or the street your product belongs on, with the shot list we agreed, and films every video on it. This is what we need from you on the day.

• The product, in the colors and sizes we planned to show.
• A place to film, and permission to film there.
• One person who can say yes or no on the spot.
• Anyone who will be on camera, told in advance and willing.

Nobody reads from a teleprompter. If you or your staff are in a video, it is because you are doing the thing the video is about.

How a video gets filmed depends on what you sell. There are three ways, and a plan can mix them.

1. At your store, office or job site. In New York City Christopher Maddaloni Jr. comes to you for a shoot day and films the month’s videos where the work happens.
2. You send the product. Ship it to us and he films it himself, then voices it over in his own voice and style, the way he does on his own channel. You film nothing. We give you the shipping address when the plan starts.
3. You sell a service, so we write the scripts. A service has no box to open, so its video starts on paper. We write the script and the hook for each short from the questions your customers ask, then film it at your office or on the job: the work being done, the before and after, or the person who does it answering one question.

Outside New York City the second and third ways still work. A product travels by mail. For a service, your team films from his shot list, shot by shot, and sends the footage, and we edit, voice, post and write from there.

It is for a business with something to show: a product, a place or a job being done.

• Brands with a product: bikes, apparel, sneakers, drinks, tools and gear. Things that are ridden, worn, held or used, filmed at your place or sent to us.
• New York local businesses: a restaurant, a shop, a gym, a barber, a showroom. Anywhere a camera can walk in and show what the place is like.
• Service businesses: contractors, cleaners, movers, salons, dental and law offices. We write the scripts, and the videos show the job, the before and after, or the expert answering the question customers ask most.
• Brands that already post and want their videos to look less like advertisements.

It is not for everyone. If what you sell is software, and the video you need is a screen recording with a voice over it, another kind of studio will serve you better.

We do it because Google treats the two differently. Its guidance on video says that a watch page is a page whose main purpose is to show a single video, and that a blog post with a video set in it is not one. So each does its own job: the video can be found as a video where it is hosted, and the post can be found as a page.

The same holds for AI answers. Google says there are no additional requirements to appear in AI Overviews or AI Mode: a page has to be indexed and able to show a snippet. Among its best practices it lists supporting your text with high-quality images and videos. A written post puts the video’s answer into words, where a search engine can read it.

This is where video meets the rest of what we do: AI search optimization and SEO in New York. Google promises no position and no place in an AI answer, and neither do we.

He films bikes: wheelies, big BMX-style bikes, e-bikes, builds and how-tos. His videos include a series filmed in the Bronx and rides through Times Square. The channel opened in May 2013, and one of its Shorts, She couldn’t do this bike trick, has been watched more than 39 million times. In the photograph at the top of this page he is holding a YouTube creator award plaque.

What a brand gets from that is practice. More than 800 videos is a long time spent learning which first second keeps a viewer and which loses one, on a subject nobody has to watch. Brands already put their products in his hands. Collective Bikes sent him a prototype of its C3 to test on camera, North Shore Cycles sponsored a build, and The Power Touch sponsored the powder coat on the bike he built for MrBeast. Those were deals for his own channel, and each is named in the video it paid for. Making video for your channels is new for Advernation, so no client’s video is shown here yet.

YouTube channel management is the running of a channel as well as the making of its videos. In the Channel plan we do both: 20 shorts and 2 long videos a month, with their titles, thumbnails and descriptions, the upload calendar and the monthly report. If you were searching for a YouTube content agency, this is the plan you were looking for.

The channel stays yours. YouTube lets a channel’s owner give other people a role on it, such as Manager or Editor, without sharing a password or the Google Account, and that is how we work on a client’s channel.

Video takes months to build an audience. A new account starts with no viewers, and it takes many videos to learn which ideas your customers will watch. Treat the 90-day launch as the start, not the result.

We promise the work: the videos, the posts and the report, on time. We promise no number of views, subscribers or sales, and no position on Google. Nobody controls what a platform shows to whom, and an agency that promises a figure is guessing.

• Not teleprompter explainers or corporate films. If you need a presenter reading a script about software, hire a studio that does that.
• Not television commercials or animation.
• Not a paid post on the ChrisTheSurfer channel. The videos are made for your channels and your website.
• Not advertising management. A short can be run as an ad, and buying the ads is our Google Ads and PPC management work.

Video is one of the services of a New York agency that started in 2007. These are the pages that continue the subject.

• SEO in New York: the keyword research that decides which questions the videos answer.
• AI search optimization: how the written posts are built to be quoted.
• Social media marketing: the accounts kept up between videos, and the comments answered.
• Google Ads and PPC management: YouTube video ads, when a short has earned a budget.
• Pricing: every price we publish, in one place.