Google Maps newest feature incorporates machine learning. When users head over to Google Maps they will not only be able to get recommendations of highly rated restaurants in their area. But also those restaurants most popular dishes! “The popular dishes feature is powered by a machine learning algorithm that matches dish names, provided by Google…
Google Chrome is taking a stance on website security. Starting July 2018, the new Google Chrome browser, Google 68, will officially mark HTTP sites as “Not Secure.” Google is taking the initiative of assuring its users that the sites they visit through Google are secure. This is why Google is launching Google 68. Once July hits, users…
Become a Successful YouTube Content Creator In today’s world, anyone with a mobile device can upload content on YouTube – and become famous. The top YouTube content creator, Felix Kjellberg (aka PewDiePie), now has over 61 million subscribers; his videos include Let’s Play commentaries and vlogs. In 2015, he earned an estimated $12 million. Matt Koval,…
Are You an Active AdWords User? Google announced earlier today that they will start deactivating AdWords accounts next week if they have not spent any money in the past 15 months. They said this will occur automatically in an attempt to “speed up” the AdWords experience. AdWords users will get an email notification when their…
Online Marketing Strategies Surfing the web can lead us to anything imaginable, anything desirable. The early days of internet surfing were even more simple. Any website could be found, any business could be promoted. There weren’t any secret algorithms like we have today that brought you to the top of a search engine, you could…
Seeing SEO results for your campaign does not occur one day to the next. It may take months depending on what your campaign is about. But that process can be easily sped up with links! Before you do start your campaign, it is a good idea to lay out a road map of how much…
No More Intrusive Ads Now more than ever should you thoroughly consider how to advertise products to new and returning customers. Google algorithms focus on search query words, seeking to answer the question in its entirety, to find relevant information that Googlers are searching for. With that important information in mind, note that Google is…
Pay-Per-Clicks (PPC) Boosts Businesses …when done correctly, that is. PPC is a marketing tool in which you build traffic to your website by paying for it. Advertising programs by Google, Yahoo, Bing, and others enable you to display your ad in “sponsored results” of webpages and search engine result pages. You pay a fee based…
Filters and Retargeting As Optimal Business Strategies Consider these question: when you are online shopping, what makes you more likely to buy something? Is it the free shipping rates, or the website design? Is it much easier and helpful when filters are provided to narrow your search? How about when suggested products are provided throughout…
SEO Today Means Customer Optimization When using social media and other digital marketing, industries seek to be found by customers, and to keep customers. This means rather than surfing the website and leaving, customers sign up or make up a purchase. Certainly, you’d like to appear high on the search engine such as Google, Yahoo,…