AdWords (Google AdWords) are a positive business investment powered by keywords that advertisers pay for only when their ad is clicked. Although AdWords seems a bit difficult to understand, here is a breakdown of how it works Keywords Keywords are an index entry word that identifies something specific. For example, if you are in need…
Online Marketing Strategies Surfing the web can lead us to anything imaginable, anything desirable. The early days of internet surfing were even more simple. Any website could be found, any business could be promoted. There weren’t any secret algorithms like we have today that brought you to the top of a search engine, you could…
In the news today, you can read that engineer, James Damore, was fired recently from Google for stating and listing a “manifesto” about gender stereotypes. In sum, he believes that while men are more biologically equipped for tech-work, women are less competent with their supposedly less stress tolerance and agreeableness nature. His manifesto made many…
No More Intrusive Ads Now more than ever should you thoroughly consider how to advertise products to new and returning customers. Google algorithms focus on search query words, seeking to answer the question in its entirety, to find relevant information that Googlers are searching for. With that important information in mind, note that Google is…
YouTube For Successful Business YouTube is the perfect webpage to view just about anything. You can learn how to change a tire or make pie, watch and listen to inspirational speeches, watch something comedy related, and the list goes on and on. Basically, YouTube has it all. That’s one reason why it is a successful…
Pay-Per-Clicks (PPC) Boosts Businesses …when done correctly, that is. PPC is a marketing tool in which you build traffic to your website by paying for it. Advertising programs by Google, Yahoo, Bing, and others enable you to display your ad in “sponsored results” of webpages and search engine result pages. You pay a fee based…
Filters and Retargeting As Optimal Business Strategies Consider these question: when you are online shopping, what makes you more likely to buy something? Is it the free shipping rates, or the website design? Is it much easier and helpful when filters are provided to narrow your search? How about when suggested products are provided throughout…
SEO Today Means Customer Optimization When using social media and other digital marketing, industries seek to be found by customers, and to keep customers. This means rather than surfing the website and leaving, customers sign up or make up a purchase. Certainly, you’d like to appear high on the search engine such as Google, Yahoo,…