Google Deactivating Inactive AdWords Accounts Next Month

Are You an Active AdWords User? Google announced earlier today that they will start deactivating AdWords accounts next week if they have not spent any money in the past 15 months. They said this will occur automatically in an attempt to “speed up” the AdWords experience. AdWords users will get an email notification when their…

Pay-Per-Clicks Boosts Businesses

Pay-Per-Clicks (PPC) Boosts Businesses …when done correctly, that is. PPC is a marketing tool in which you build traffic to your website by paying for it. Advertising programs by Google, Yahoo, Bing, and others enable you to display your ad in “sponsored results” of webpages and search engine result pages. You pay a fee based…

Filters and Retargeting As Optimal Business Strategies

Filters and Retargeting As Optimal Business Strategies Consider these question: when you are online shopping, what makes you more likely to buy something? Is it the free shipping rates, or the website design? Is it much easier and helpful when filters are provided to narrow your search? How about when suggested products are provided throughout…