Searcher intent proves to be a key phrase when it comes to boosting your SEO rankings. According to Marcus Miller, knowing the intent underlying each keyword makes the SEO process a lot simpler. He advises website owners to organize their keywords based on the searcher’s intent.
It is important to know how website users search for products and services around your business. One can get a better understanding of a searcher’s intent by getting a good grasp of what the three categories of search queries are.
The Three Categories of Search Queries
The first category of search queries is known as the navigational search query. Navigational search queries are performed when a searcher chooses to directly be navigated to a specific website. Navigational search queries highlight the importance of being listed amongst other businesses, which may cause more people to click on your site. They also highlight the value behind being a credible source that your users will trust and gain interest in.
The second category of search queries is informational search. Almost all businesses benefit from the opportunities of informational search. You want to create queries that relate to the product or service your business provides. Your website should answer questions about your business that relate to your target keywords. This strategy helps build your brand, enhance credibility, and create more traffic on your website.
The third category of search queries is commercial transactional search queries. These queries suggest an action that you want the searcher to take. The actions will consequently be based off of what kind of business you are advertising. These actions could potentially include signing up for a free trial, a newsletter, or the business’s social networking site. The keywords you use to promote these actions are commercial, which consequently helps promote your brand. This is why all website owners should consider commercial transactional search queries of utmost importance.
Understanding a searcher’s intent will become a lot easier if you also understand the value of the three categories of search queries. For more information, click here