Advertising on TV is infamously expensive. Due to its high price point, not many businesses can afford this marketing option. Do not despair, however, because, through Launch Media, you can access this market through YouTube TV advertising.
What is YouTube TV?
YouTube TV is a traditional cable television alternative provided by YouTube. It allows users to access significant networks such as NBC, ESPN, FOX, and more through internet streaming, for a fraction of the cost. You can watch YouTube TV live, recorded or on-demand through any device, including television sets. The most significant advantage that this platform has over cable TV is its Artificial Intelligence, which recommends content depending on the user's preferences.
This gives you an excellent opportunity to get your ad on TV. And in front of your target audience at a fraction of the cost of standard cable TV advertising. The other main advantage of YouTube advertising is that you get data and television-focused analytics showing how your YouTube marketing efforts are performing. With YouTube video ads, your business will be able to set bidding prices for ad space for YouTube content on television sets.
As with any live television, YouTube TV runs ads. It, however, reaches a whole new user base which has cut the cord on cable. This platform offers your company an excellent opportunity to get your products and services in front of a TV audience. Something which you may have lost or could not afford to reach with cable.
With YouTube TV, as with cable, users are not able to skip the ads while watching on-demand or live TV. However, if the viewers pre-record content, they can fast forward through them. The viewership on streaming platforms is growing fast, currently standing at 30%. We utilize the latest tools to reach this growing audience, providing data that show more than their age, gender, and location.
With our services, you can reach your ideal ethnicity, viewers within specific income brackets, with a specified level of education, etc. We can even pinpoint the precise longitude & latitude coordinates of your target audience.
The benefits of advertising on YouTube TV
YouTube TV comes with various benefits for a small business. These include:
- The opportunity to reach a rising user base before your competitors do
- The ability to leverage your TV audience’s profile, assuring you of improved and most effective ad placement
- Have your products and services before a TV audience without the hefty price tag of a cable advertisement
- Analytics and campaign tracking. There is no sure way of establishing how well users are responding to your ads on cable TV. However, with YouTube TV, you can tell how well an ad is doing and if it was worth the investment.
At Launch Media, we are obsessed with discovering new ways of reaching your audience that will give you an edge over your competitors. YouTube TV advertising will do just that for your business.