The most stunning website will not get too far if it lacks good SEO because search engines are incredibly objective in ranking your site. It is good to understand the basics of SEO, so you know how to evaluate a prospective SEO firm.
What is SEO?
SEO is the marketing process of adding traffic to your website or online products with the right organic algorithm. A website that ranks high in the search results will usually have enough SEO tools in its structure. There is no specific order or recommendation of using SEO on your site. However, specific strategies will give you better results because they attract more traffic. What will you get from our SEO in Bentonville AR?
Overview of our SEO program
SEO operates based on keywords, determining how the site appears when people search for your products’ names in search engines. It would help if you had an SEO analysis to figure out the right keywords for your business.
Choosing the keyword
We focus on keywords that bring you the best traffic, such as opting for long-tail keywords over the shorter ones. Long-tail keywords are better because they contain more words that people are likely to use for their search. On the other hand, short tail keywords are generic and unlikely to bring a better rank because of their vagueness. An example is that using the keyword ‘electrician’ will get many different results, including electrician career options. The local client will likely use the keyword ‘electrician in Bentonville’.
Long-tail keywords are suitable for campaigns because they appear in a list of websites that suit many different queries. Our studies show that they are credible at driving traffic from a smaller location, with higher conversion chances.
Once we have the keyword selection, we integrate them into the site to fit your brand’s context. We add the keywords in numerous places, such as the title, heading, body text, and metadata.
Backlinks are crucial in your site because they guide visitors to the necessary products and services. Google will rank your site higher if you use links from credible sources that already have their attention.
Content creation is one of the best marketing systems for improving search engine rankings. Content creation has several options, including writing blogs and downloadable content like eBooks and infographics.
We know the kind of content your audience is continually seeking, hence will produce top-tier content on issues such as:
- Tips on using your service
- A step-by-step guide of finding the best product for a particular need
- Press release on ongoing matters surrounding your service
The bottom line of content creation is to be as specific to the industry as possible. This approach is powerful at generating leads and conversions while maintaining your brand quality.
We look forward to growing your business with the best possible resources for your specific business. Contact us online or call 417-624-1025 to speak to a strategist if you are ready to earn valuable leads and traffic.