Article provided by: Pinpoint Local Norcross
Gone are those days when we spend a lot of money to promote our business through TV advertising and billboards. Today, social media has changed everything, placing both big and small businesses on the same pedestal. Therefore, the need to build a strong brand has changed from traditional to social media.
Why Social Media?
Your ideal customers are active on social media, interacting on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and more. Therefore, you need to reach out to them. Every online business now revolves around social media. It's essential to learn how to grow your brand through it. If millions of people are active on Twitter alone, then there's no doubt that social media has become the focal point of digital marketing.
What Is Social Media Marketing?
Social media marketing is a means of gaining website traffic through social media sites like Twitter, Facebook, LinkedIn, Pinterest, Instagram, and more to promote your business and increase revenue. To reach people on these social media platforms, your business needs to understand how to create a marketing campaign that will interest your targeted customers and where they like to engage.
Why Does My Business Need Social Media Marketing?
Nowadays, it's becoming apparent that social media is one of the most powerful marketing tools businesses have ever seen. To understand social media marketing, let's look at the influence that these platforms have on customers.
- According to Market Force, family, or friends on social media influence 81% of the buying decisions a customer makes.
- A search from Hubspot says social media referrals make people more likely to purchase.
- Conversions increase by 133% when your shoppers on mobile see excellent reviews about you (Bazaarvoice).
So, there's no doubt that social media can benefit your business greatly.
Why Is Social Media Marketing Crucial To My Business?
Social media is becoming so powerful that it's insane not to be advertising on them. In fact, it's an integral part of the buyer's journey. Users use social media to look for reviews, recommendations, images, and any other information to help them make an informed purchase. Therefore, businesses must have an incredible social media presence on appropriate platforms.
Does My Business Need To Use A Social Media Manger?
Businesses are collaborating with social media managers to promote their products and services on social platforms. Hiring a manager is vital to some companies. Below are some reasons why hiring a social media manager can benefit your business:
- A professional managing your social media
- You have time to focus on other initiatives
- You have consistent social content
- You have someone to respond to your social messages
- You can boost your brand engagement
How Can Pinpoint Local Norcross Help?
There's no doubt; you need social media to grow your business. You cannot just set up social media accounts and engage with your audience. Call us today at 404-449-3844 to tell us about your business, and our Gwinnett County social media managers will help you create a social media strategy that gets results.