Google Chrome is taking a stance on website security. Starting July 2018, the new Google Chrome browser, Google 68, will officially mark HTTP sites as "Not Secure." Google is taking the initiative of assuring its users that the sites they visit through Google are secure. This is why Google is launching Google 68. Once July hits, users will be able to see a "Not Secure" warning appear on their browser. This warning lets users know that the site they are on does not have a secure HTTPS connection.
How Does Google 68 Label A Website As "Not Secure"?
Beginning in early July, users will be aware of websites that are not secure because of a red flag that will pop up next to the domain name of the website on the address bar. This will affect every HTTP site on the Internet. If Google users continue to browse an unsecured website, they will be warned about the risk of entering any personal information on the site. This will be detrimental to business owners who market off of their website and seek to gain the approval of their online customers.
Is The "Not Secure" Label Permanent?
The "Not Secure" label will be taken down once you obtain an SSL (Secure Sockets Layer). Getting an SSL certificate will secure your website and attract visitors to browse the contents of your site. An SSL establishes an encrypted link between the web server and browser, which allows for your website to appear as an HTTPS site. HTTPS sites are secure, which is why Google is strongly encouraging its usage beginning July 2018.
Why Should I Convert From HTTP to HTTPS?
Every website owner should consider converting to HTTPS because Google is essentially forcing you to do so. Google is forcing website owners to use the HTTPS protocol because it is important for Google to ensure the safety of its users. We advise all business owners to act now and convert to HTTPS. Do it before Google 68 lets your customers know that your website is "Not Secure." The success of your business depends on it!