How to Use YouTube to Grow Your Business

Become a Successful YouTube Content Creator In today’s world, anyone with a mobile device can upload content on YouTube – and become famous. The top YouTube content creator, Felix Kjellberg (aka PewDiePie), now has over 61 million subscribers; his videos include Let’s Play commentaries and vlogs. In 2015, he earned an estimated $12 million. Matt Koval,…

Google Deactivating Inactive AdWords Accounts Next Month

Are You an Active AdWords User? Google announced earlier today that they will start deactivating AdWords accounts next week if they have not spent any money in the past 15 months. They said this will occur automatically in an attempt to “speed up” the AdWords experience. AdWords users will get an email notification when their…

Pay-Per-Clicks Boosts Businesses

Pay-Per-Clicks (PPC) Boosts Businesses …when done correctly, that is. PPC is a marketing tool in which you build traffic to your website by paying for it. Advertising programs by Google, Yahoo, Bing, and others enable you to display your ad in “sponsored results” of webpages and search engine result pages. You pay a fee based…

Filters and Retargeting As Optimal Business Strategies

Filters and Retargeting As Optimal Business Strategies Consider these question: when you are online shopping, what makes you more likely to buy something? Is it the free shipping rates, or the website design? Is it much easier and helpful when filters are provided to narrow your search? How about when suggested products are provided throughout…

SEO Today Means Customer Optimization

SEO Today Means Customer Optimization When using social media and other digital marketing, industries seek to be found by customers, and to keep customers. This means rather than surfing the website and leaving, customers sign up or make up a purchase. Certainly, you’d like to appear high on the search engine such as Google, Yahoo,…