What does SEO Content Mean?SEO refers to Search Engine Optimization and optimizing process of a website so that people can find and reach it via different search engines like Google. On the other hand, “Content” refers to any information on the web. When we combine these two terms: SEO Content is any content created with the aim of maximizing its impact in the Search Engine Result Pages by attracting search engine traffic.
What to measure for SEO Content?In digital marketing you need to have certain goals, whether you’re doing PPC or SEO. These aims can be varied client to client or business to business depending on their branding strategy and business goals.
Goals have some vital characteristics:
- Quantifiable values (leads generated, revenue, registrations )
- Authenticity and identifiability (button clicks, confirmation page view)
- Lead to business growth (online campaign)